M2M APPS: Can you give a short brief on your company and the verticals that you deal with?
VADIRAJ ARALAPPANAVAR: Veninore is a technology company based out of Bangalore that provides ‘Mobile and Wireless Domain centric innovations’ for the enterprises and the consumers. Veninore provides the solutions through its products that combine sensor networks, enterprise server, and interesting Mobile/Smartphone applications. For the enterprises, there are substantial improvements in operational efficiencies, employee productivity & sales growth for the enterprises on one side and customer satisfaction and ease of use on the other side. Veninore Solutions can cater to different industry segments like Retail, Travel & Transportation, Agribusiness, Real Estate/ Construction, Manufacturing and Government.
M2M APPS: Can you provide a short brief on the product offering as part of Veninore m2m solution?
VADIRAJ ARALAPPANAVAR: The Veninore platform - VenTrace - combines sensor network layers with powerful enterprise server and mobile/smartphone applications. VenTrace can provide industry agnostic solutions through the combination of the right sensors / technologies and business applications through innovative business models including Cloud and mobile technology. VenTrace caters to enterprise needs wherever there are issues about Identification, Data acquisition, Automation, Location and Mobility. Enterprises can obtain business process optimizations and RoI by increasing efficiency through speed of decision making, real time visibility and efficient supply chain processes. On the other hand, it can possibly lead to increased sales growth based on customer satisfaction and ease of use.
M2M APPS: Who is your target customer for this solution?
VADIRAJ ARALAPPANAVAR: While the platform itself is industry agnostic, the business applications are customized for specific verticals. Our current focus is towards Travel/Transportation, Retail, Real Estate/Construction and Govt.
M2M APPS: What do you think is the potential of m2m in India?
VADIRAJ ARALAPPANAVAR: M2M is in the early stages of growth in India. It is still a burgeoning market but the potential is huge considering that there is lot of need where automation and real time data acquisition is required in various industries. Potential also can be unearthed by the right products, solutions that can cater to the various sectors considering the business context.
M2M APPS: How big is the significance of IT companies in the adoption of m2m solutions in India? What are the key areas that communication service providers need to address?
VADIRAJ ARALAPPANAVAR: The bigger IT service companies will have a role to play in scaled up M2M opportunities while the innovations will be initiated by the startups who will provide the right products, business models and the right solutions for the different M2M needs. Bigger IT companies will possibly act as system integrators for the scale up of such opportunities. Communication Service providers will have a need to look at M2M seriously considering that they will have to look at alternatives sources of revenue, usage as well as value creation. They will be one of the important stakeholders. Communication Service providers also should partner with niche product vendors to provide innovative M2M services to rural market. There is still a untapped market in this segment.
M2M APPS: Which verticals will see the maximum growth due to the influence of m2m apps in India?
VADIRAJ ARALAPPANAVAR: Travel / Transportation has been one of the early segments who have embraced the M2M technology/apps.
M2M APPS: What are the challenges associated with the implementation of m2m in India?
VADIRAJ ARALAPPANAVAR: Costs An important catalyst of the M2M solutions is the considerable decrease in cost of the modules, modems and other sensors. Currently, the costs appear to be still quite high compared to the market expectation. No Longer term view There is also an issue of decision makers not taking a longer term view of M2M solutions / technologies when it comes to ROI , Benefits. Most of the times, the immediate priorities and short term views takes precedence in the decision making towards implementation. Not many product companies The solutions are offered by bigger System Integrators who procure the products – hardware and software from US and European companies and then offer the solutions. This makes the overall proposition much more expensive than what is desired. Standardization There are a lot of technologies and there appears to be no standardization between devices and products Complexity Unlike any standard software application, M2M ecosystem is a complex one. Process simplification, time-to-market acceleration, innovation, customer support are central to a success of M2M apps. Lack of Bandwidth and coverage GSM / GPRS and high bandwidth coverage is important for any M2M applications. In India, there is still a lack of enough bandwidth and coverage which is one of the challenges. M2M end-to-end integrators with thorough knowledge of the intricate M2M value chain and able to provide smart, secure as well as network and technology-agnostic products and services will be successful.